When should I stop trying to sell?!

There is a thin line between desperation and the art of determination. Persistence is an asset to every successful salesperson, as it is a way of facing rejection with a smile and having the confidence to turn things around and get a yes at the end. But sometimes it becomes impractical and you find yourself thinking life is too short and you have better things to do than to spend all your time and resources on blunt optimism! When is it okay to stop trying? Is there a rule or a book?

Well, I came across some signs you can look out for that I had to share with you:

• What you are trying to sell might be good from a perspective but isn't going to solve your client's problem and you know it
• Mutual respect is gone and you feel uncomfortable
• You don’t have a clear next step discussed, no replies and you're hanging by a thread with the hope of meeting the person in charge
• They are broke for what you are trying to sell
• They just don't seem to understand your value

Do any of these reasons hold water for you to turn back or are you ‘I am going to keep asking her/him out till my name becomes a clown’ kind? After all, it's what works for you that matters!

Lauren.lambo@busidevel.com