Branding vs Identity??
A group of people is trying to discuss you, someone calls out your name and the others can't follow, so they go over your skin color, eye color, hairstyle, and the way you talk or walk, and finally, everyone is on board. Now the gossip begins. Someone says how you have been helpful and the other would trash you or call you insincere, all while you are out there living your best life and not caring! It doesn’t matter, right?
But what if you, yourself, were the product or idea that you're marketing or trying to sell? It's definite you need to have certain ways to represent yourself, which is your identity, but that’s only the start of it! How u made those people feel is what would get you there. That’s the impression you have on them and that is your branding!!
Not everyone is going to like you, but if you have to compete don’t piss off a whole bunch and give attention to it!
Having a company, it's mandatory you work on logos, Ads and the products you deliver, and much more, but the sense of trust you build in customers and the gut feeling they get hearing your company’s name, your branding (https://www.youtube.com/live/dpZfNNYUZEc?feature) is what will make you stand out!
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