Lauren Lambo marketing

  Understand your audience Have a shining headline Be authentic The less you say the more it hits Study your competitors Call for engagement Use visual aids Make it personal and warm Relate it to a story and current situations Even better, Busi Devel offers to create your ads hence less work and stress on you! Lauren.Lambo@busidevel.com

Humans by nature love to be appreciated. Many of us thrive on recognition from our partners, families, bosses, and even strangers for God’s sake! We want to be acknowledged for the roles and effort we put in. But at the same time, it needs a strong personality to accept criticism and negative feedback as well. This directly applies to businesses, it is smart of you to care about what your client thinks of your company. You provide a service, and you have to have an idea of how you performed. In other words C ustomer Satisfaction!  Ways to asses that will be another topic, but let’s see how it helps you: It provides you with the awareness of where to improve            which makes you efficient            your clients satisfied           and reduces the number of dropouts It creates loyalty as clients feel heard and keeps them coming back A satisfied client is likely to recommend you, thus advocatin...

How did valentine's day become the multimillion to billions generating business it is now from sacrificing goats and dogs in ancient times? We all know its history of origin, but how did it start being marketed? It is believed to be with a mass postcard production done by Esther A Holland in the 1840s, who got the inspiration from a lacey love note she received from England and soon it became popular in the US. Since then it was a nonstop road, from a heart-shaped box of chocolate being introduced in the 1860s, pieces of candy with love phrases in 1866 by Daniel Chase, Hallmark card selling Valentine’s Day gift cards in 1910, and the creation of Valentine’s Day cards in 1913. The strategy has been getting creative as ever incorporating a much broader list of items and it's one of the intelligent marketing strategies to play on point, with an average spending per person being $134. And I have to ask, are you also caught on this web? Or are you one of the voices preaching about...

It’s Friday! yay! Who doesn’t love Friday? I mean work is done for the most part or at least the week is over. It’s all chill and fun! Maybe order some pizza and watch your favorite show, or go out and get on your feet! Dancing, yes? It’s time to unwind from the stress of it all. Celebrate because it was a successful week and you feel like you have your life together or at least pretend it’s not caught on fire for a day! But even better, do you know what you could be doing if you’re in sales? Do you have that lead you have been sweating on nonstop? Maybe they have been critical, grumpy, tiring, making up excuses, or all at once? This is your time to shine and get them while you still can! There’s no better mood than a mood on Friday! You have been feeding them statistics and logic all week, and now you need to secure your spot and hit them with the ‘ I think it’s time ’! Seal the deal! As Friday is thought to be the happiest day of the week, you might as well shoot your shot and join t...

If you’re in the field of business, am sure by now you have heard of it and it is what comes to mind when you think of marketing strategy types, the ‘ B2B ’ (business to business) and the ‘ B2C ’ (business to customer). Experts use these major parameters to explain the differences: customer number the value of order the quantity of order needed decision time Relationship span * with the latter having larger customer numbers, less value and amount of orders, shorter decision time, and short-lived relationships in the majority of the cases. Now, a third concept was introduced by  Bryan Kramer , which is ‘ H2H ’ marketing. This type of marketing rises from the premise that whether we are selling products and services to other businesses or customers, those who handle the purchasing and those who we deal with underneath are humans! It advocates a genuine trusting relationship and authenticity more than being focused on its being perfect and sophisticated. Basically, come down to the ba...

The ‘ Share a coke ’ campaign by Coca-Cola is enough to understand the significance of what a marketing campaign can bring about to your company. What it simply means and does is create a new and exciting channel for you to connect with your customers,  with the targets being: lead generation brand awareness increasing revenue, in general, done the right way Things to have in mind are: the audience profile a clear statement of service or product benefit you are offering call for action and engagement the way of delivery and follow up Key points to its success are: consistency flexibility the right audience targeting So with that in mind, are you ready to launch your business up top? (source: The Ultimate Guide to Marketing Campaigns by Alliie Decker) Lauren.Lambo@busidevel.com

The thrill of setting up a business can be shadowed by overwhelming anxiety and constant worrisome about your next step to success. Especially when it’s your first time! It’s nothing less  ( if not more)  demanding than raising a child. No matter how financially equipped you are, your ideas are strong and you think you know exactly what you are doing and have an ‘A team’ set up, things might go sideways for you if you don’t make the right partnerships. ‘The first rule in business is to stay in Business’  has been said and as ‘no man is an island’ you need help to outstand your rivals and rise up in the game! Marketing  your service is no doubt the first way to go! Busi devel  has experts in line to help you grow and achieve your goals in that regard! Everything this century has to offer we provide you with a fair price and a humble welcome! Take a chance on us! We believe in you! Lauren.Lambo@busidevel.com

There is a thin line between desperation and the art of determination. Persistence is an asset to every successful salesperson, as it is a way of facing rejection with a smile and having the confidence to turn things around and get a yes at the end. But sometimes it becomes impractical and you find yourself thinking life is too short and you have better things to do than to spend all your time and resources on blunt optimism! When is it okay to stop trying? Is there a rule or a book? Well, I came across some signs you can look out for that I had to share with you: What you are trying to sell might be good from a perspective but isn't going to solve your client's problem and you know it Mutual respect is gone and you feel uncomfortable You don’t have a clear next step discussed, no replies and you're hanging by a thread with the hope of meeting the person in charge They are broke for what you are trying to sell They just don't seem to understand your value Do any of thes...

The old ways of traditional marketing are beginning to dim, as the digital world is taking over and kicking it to the curb! Is it just a fuss or ever wondered why? Well, to say some: Less cost local or global reach in a few steps wide range of strategies On point targetting Time efficient Suitable for analysis and tracking and many more! This is the intro for  Busi Devel!  Do you want to be competitive in this dynamic and ever-growing world of business?! Holla at us! we are here to work with you! Lauren.Lambo@busidevel.com