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Showing posts from January, 2023

Inbound Marketing in a Nutshell!

There are species of birds in Papua New Guinea and Eastern Australia called ‘Birds of paradise', the male is known for its well-synchronized and right-on moves of dancing to attract female mates. You don't see it flying around and dancing to every creature in sight, but only in the presence of its target! That’s inbound marketing! It does make sense and that is why a lot of businesses are using it. You build your business up, then you mold and advertise it according to your target customers, and if you got moves as hot as the bird,  Boom!  You have an audience who's interested in more than watching! It differs from  Outbound  in that you don’t waste resources and time in a non-selected population where interest is unknown, which to be honest can be annoying on their side and tiresome on your end. You can use blogs, social media, E-mails, podcasts, seminars, webinars, and newsletters and the options are endless to draw in your potential and make your offer look pretty...

Do Entrepreneurs get more action?

The biggest scam we are facing as human beings in my opinion is nine-to five-jobs, a never-ending cycle that gets you nowhere! Given the resources and ideas who wouldn’t want to be an entrepreneur? I mean the freedom of creativity, being your own boss, working on your own time, doing what you love, choosing who you work with and better income! what compares to that? I never came across any scammed individual who doesn’t envy them! But have you ever wondered if the passion of wanting more and chasing the idea there is always something better out there get in their personal life? Or do you believe ambition and creativity extend to the bedroom? And they get more sex out of their status? Let me know if you come across any reading! Lauren Lambo.

The fear of cold calling!

Cold calling   is one of the most intimidating and uncomfortable experiences in sales. There is no formula that is going to work for everyone since it all depends on the service you offer and the individual or company that you're selling to. One fact it gets better with time and calling the more calls you make is what's gonna improve your skill. But if you're new and the amount of rejection and the silly things you blabber with frustration is overwhelming you to dial, let me share with you a few tips I came across to: Have a script, to begin with Memorize it and prepare how to change gears accordingly Better if you don’t try to sell on the first call warm them up, earn their trust, and set a meeting day What do you have to lose? there might be no gain but there is absolutely nothing that is  going to be taken away from you Be more of a friend they don't know they need It takes much effort but is rewarding to understand the people and company your calling, to get them on...

Five tips to boost your marketing!

It's not personal, if you don’t show off what you could offer no one is coming knocking on your door asking for it. I mean who is that angel checking on your existence? You need to work on your marketing as much as your product if not more. It’s the 21st century and you have plenty of options to reach out and help yourself grow. Here are a few: Hop on that social media wheel who isn't using it? Study where your target customers are and meet them there. Work on your content writing being SEO friendly you need your content to be found and read, a simple 'first come first serve' principle. Email marketing never goes old drop that myth that it's considered annoying, and let them know you're available every now and then. choose wisely who is representing you you don't want to scare away potentials with lacking and unprofessional representation. Let your product or service speak for itself Of course, it is going to make your stress a lot easier if you're contr...
  Who does your supplemental marketing? Have you ever heard about supplemental marketing? Like at all?? In an era of social media, can you imagine reaching thousands of people about your company through a marketing strategy that only costs you cents on a single post? Lauren.Lambo@busidevel.com, ‘let’s get busi busi’!

Are millenials too old for TikTok?

Do you ever get concerned that your target population isn't the Gen z or not only the Gen z and the younger generation and was afraid you might not reach them through TikTok? As a fellow millennial, I am here to reassure you despite the stigmas we are still on TikTok, if not posting, scrolling! Tik tok started being widely used especially with the  Covid19 pandemic and what made it successful was the fact it can reach a lot of viewers with interesting and time-efficient videos in a short period of time. It is mostly considered a social media platform for the Gen z. But lucky for you, recent studies coming out are showing a shift in these age predilections with millennials rising up to the game. So for the concern of marketing, I say go for it since I know a whole lot of millennials who are tired of life routine and using TikTok to spend their spare time for entertainment and even to be updated about what's happening in the world, we don't have the energy and time to watch t...

Branding vs Identity??

A group of people is trying to discuss you, someone calls out your name and the others can't follow, so they go over your skin color, eye color, hairstyle, and the way you talk or walk, and finally, everyone is on board. Now the gossip begins. Someone says how you have been helpful and the other would trash you or call you insincere, all while you are out there living your best life and not caring! It doesn’t matter, right? But what if you, yourself, were the product or idea that you're marketing or trying to sell? It's definite you need to have certain ways to represent yourself, which is your identity , but that’s only the start of it! How u made those people feel is what would get you there. That’s the impression you have on them and that is your  branding!! Not everyone is going to like you, but if you have to compete don’t piss off a whole bunch and give attention to it! Having a company, it's mandatory you work on logos, Ads and the products you deliver, and much ...