10 Surprising Marketing Facts That Will Change the Way You See Advertising!

You probably interact with marketing every day without even realizing it. Whether you’re scrolling through your social media feed, watching TV, or walking down the street, marketing is all around us. It’s a huge industry that’s constantly evolving, and there are always new and surprising facts about it emerging. To give you a better understanding of the current state of marketing, we’ve put together a list of 10 surprising marketing facts. These facts will change the way you see advertising and the role it plays in our everyday lives.

The advertising industry is vast and ever-changing:

It’s no secret that the advertising industry is massive and ever-evolving. The sheer size of the industry is quite remarkable. In fact, it is estimated that the global advertising spending in 2019 was a whopping $663 billion USD! This large number reflects the size and reach of advertising campaigns, which are becoming increasingly creative and creative-driven. And it’s not just the size that is changing. As technology and consumer habits evolve, so too must the way advertisers reach their target audience. To stay relevant, marketers must constantly adjust their strategies and be agile in their approach.

Advertising has the ability to move people emotionally:

Advertising isn’t just about moving products; it’s also about manipulating emotion. Advertising campaigns that appeal to the emotions of their target audience can be incredibly successful. One example is the John Lewis Christmas ad, which has become an annual tradition in the UK due to its ability to evoke an emotional reaction from viewers. From tears to laughter, emotion is a powerful tool for advertisers that, when used correctly, can create powerful experiences for consumers.

Sex sells, but not always in the way you might think:

Sex has long been used as an advertising tool, either to sell a product or to simply attract attention. But the perception of sex in marketing is changing. It is no longer seen as a way to suggest that a product is more desirable because of its sexy aesthetic. Instead, the focus is shifting to a more progressive and inclusive approach. Ads such as those in the #MeToo movement show that sex can be used to convey powerful messages and create a positive impact.

Fear can be a powerful motivator:

When done right, fear can be a highly effective type of marketing. Fear appeals can be used to tap into a person’s primal instincts and motivate them to take action. Fear appeals work because they trigger an emotional response from the viewer, which can lead to an increase in sales. While fear appeals can be a powerful tool, it’s important to do so in a responsible manner and avoid exploiting people’s fears for commercial gain.

Humor is a highly effective form of advertising:

We all know that laughter is the best medicine, and that certainly rings true for advertising. Creative and witty ads that contain a touch of humor can help to engage and entertain consumers. Humorous ads often stick in people’s minds for longer, which helps to improve brand recall. So when it comes to marketing, don’t be afraid to add a bit of humor to your campaign.

People are more likely to trust ads that feature real people:

Using real people in your advertising can be a great way to increase consumer trust. Ads featuring people who are relatable and feel familiar to the viewer are more likely to be viewed positively. People also tend to trust ads more if they feature people they are familiar with, such as celebrities or influencers. For example, if a celebrity endorses a product, it can help to improve the public perception of the brand.

Ads that evoke positive feelings are more effective than those that don’t:

Consumers respond better to ads that evoke positive emotions. Studies have shown that ads that make people feel good are more likely to be remembered and viewed positively. Positive ads can help to create an emotional connection between the consumer and the brand and drive positive consumer behavior.

Negative feelings can actually be helpful in some cases:

While positive emotions are generally more effective, there are times when negative emotions can be useful in advertising. For instance, ads that evoke feelings of fear can be effective at sparking action. Ads that highlight a problem and present solutions can encourage people to take action and purchase a product. Such ads can be highly effective, as long as they are done in a responsible manner and don’t exploit people’s fears for commercial gain.

Different colors evoke different emotions:

Colors have the power to instantly evoke an emotion from people. Research has shown that certain colors tend to evoke certain emotions from people. For example, red is often associated with strength and energy, while blue is associated with trust and serenity. When creating your advertising campaign, consider the emotions you want to evoke from your target audience and then choose the colors that best fit that goal.

Music can be a very important part of an ad:

Music has the ability to evoke emotion, set a tone, and even increase the likelihood that people will recall your ad. Ads with music tend to leave a lasting impression on viewers. So when creating your ad, don’t forget to add some catchy music that will help your campaign stand out.

Keeping these facts in mind will help you create more effective and impactful marketing campaigns.

lauren.lambo@busidevel.com